But what is a buyer to do when he prefers not to become the fifth man at the office to purchase the same Breitling Navitimer? Enter Zenith and Jaeger-LeCoultre. Both brands rank among the elite of Swiss watchmakers.
These are true manufactures that design and build all components of their watches in-house. Both brands have worked as the “brains in the back room” providing customer movements to elite luxury watchmakers throughout the industry.
When companies of this stature decide to build chronograph watches for men, the men who wear chronographs take notice.
Zenith's signature watches are based on the legendary El Primero movement. Launched in 1969, the El Primero beats at 36,000 ticks per hour. This high-rate escapement allows the watch to segment each second into tenths; if you're quick enough, the El Primero can time an event with more precision than virtually all rivals.
What's more, the movement is self-winding and packs a very respectable 52-hour power reserve in virtually all models.
Because the El Primero is a movement and not an entire watch, buyers of chronograph watches for men – or women – can choose from a large selection of new and vintage El Primero-equipped models in many styles. El Primero chronographs with tourbillons, perpetual calendars, and split-second complications are available for those who desire truly exclusive style.
Jaeger-LeCoultre is an icon for fans of engineering excellence. While the company's reputation as “watchmaker to the stars” for heavyweights Patek Philippe, Vacheron Constantin, and Cartier is well-known, many overlook the company's association with other members of luxury royalty: Jaguar, Ferrari, and Aston Martin.
Launched in 2006, the Amvox 2 is one of the most innovative chronograph watches for men to emerge in the last decade. The three-register chronograph dial is inspired by the design of Jaeger's automotive speedometers.
However, the main event is the patented articulated case. JLC designed the case as a response to the frustration of race engineers attempting to use traditional chronograph pushers while wearing pit crew gloves.
The company's elegant solution allows the user to tap the crystal at 12 to start and stop the chronograph, tap the crystal at six to reset the registers, and activate a sliding lock at nine to prevent accidental activation of the chronograph.
When luxury watch buyers cry out for deliverance from the chronograph orthodoxy of Navitimers, Speedmasters, and Daytonas, Jaeger-LeCoultre and Zenith answer the call.
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